Puresport

Puresport was created to be the world's first range of natural products certified for drug tested athletes. Founder and ex-international rugby player Grayson Hart’s vision was to use the brand to introduce the wider world to the power of innovative, science-backed and truly effective natural products. The new brand identity for Puresport looks to capture the essence of the brand’s sporting roots while offering a flexibility in usage, enabling the brand to speak in terms of health and wellness as well as performance. Each product is differentiated by a variation of pattern and colour. The patternwork’s geometry makes a visual nod to the aesthetic of a running track when repeated.