Field of Play

Field of Play is a future-focused brand studio transforming new and emerging businesses through the power of design.

Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.

A future-focused brand studio transforming new and emerging businesses through the power of design.

Field of Play is a future-focused brand studio transforming new and emerging businesses through the power of design.

Strategy

The foundation for scalable momentum. We establish a clear strategic positioning and vision—your 'north star'—prior to any design work. This pragmatic process ensures all creative output is intentional, delivering clarity and making way for truly unique, enduring results.

Brand

Bold identities with undeniable impact. We specialize in dynamic brand identity systems that command attention and create enduring value. We design brands to be robust and instantly recognizable, while delivering the flexibility required for modern digital and motion formats.

Design

Elevating the brand through craft. We leverage the full power of design and motion to ensure your brand remains truly engaging across all vital platforms. From responsive websites and investor decks, to packaging design and launch campaign assets, our work delivers a system that is both beautiful and highly scalable for the next level of growth.

Support

We are your Brand Guardians. We view every identity as an asset designed for longevity. Our ongoing support is focused on developing the system's integrity as your needs evolve. We remain on call to advise on new applications, optimise digital performance, and ensure every new expression of the brand is executed with the original bold thinking and attention to detail.

Combining pragmatic design process with adventurous thinking to produce work which elevates and endures.

Design Impact

15+

awards & honours that demonstrate our dedication to design excellence, craft and innovation.

clients recieved insititutional funding over $1M after branding and design, totalling approx. $6M+.

law changed.

Selected Clients

Puresport

Tayga

36 Months

Air New Zealand

Netflix

Vollē Golf

Porter James

Rilla Network

Awards & Media

Best Awards

Graphic – Silver Award

Graphic – Bronze Award

Digital – Bronze Award

Multiple Categories – Finalists

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AGDA

Motion – Merit Award

Multiple Categories – Finalists

Project Features

The Brand Identity – Puresport

The Brand Identity – Nakatomi

Brand New – Vollē Golf

Searchsystem – Ōkiwi Bay Trust

Visual Journal – Nakatomi

Visuelle – Ōkiwi Bay Trust

Visuelle – Nakatomi

Articles & Media

PDINZ Interview – Elliot Stansfield

Elliot Stansfield PDINZ

Founder & Creative Director

Field of Play's Creative Director Elliot Stansfield believes in the transformative power of design and motion, collaborating with businesses and brands who are motivated to forge a new future for their industry.